Vacation Rental Management Leads: Is Marketing Automation The Missing Piece of The Puzzle?

Learn how to use marketing automation to help you nurture your homeowner leads to acquire new properties.

It’s hard to be a vacation rental manager. A huge part of it involves nurturing guest leads and new homeowner leads.

According to the National Association of Realtors, 32% of investment property owners have plans to rent their homes as short-term rentals. The vacation rental market is booming and there are lots of new owners with properties to acquire.

Capture and Nurture Leads Before Your Competition Does 


While the vacation rental industry is situated ideally to respond to pent up travel demand,competition is increasing with new management businesses popping up and increased merger and acquisition activity across the industry. Amongst the day-to-day running of business operations, VRMs find it increasingly tough to give their leads the attention and nurturing they need through the sales process to make sure they don’t slip away to the competition. In this article, we discuss how marketing automation is the key to keeping leads engaged and ultimately acquiring new properties.

What Is Marketing Automation And How Will It Help You Acquire More Homeowners?


Marketing automation for VRMs combines technology with your marketing efforts. Marketing automation can come in various forms, but its purpose is to streamline your marketing tactics and make your strategies more effective.


With marketing automation software, you can manage and review various aspects of your marketing campaigns in one location. This includes things like communication with owners through email marketing, phone calls, and more.


Using marketing automation can help you nurture your vacation rental management leads by ensuring no one falls through the cracks. The automation gives you peace of mind in knowing that follow-ups are being done and contact is being kept with owners to help you secure new properties for your business.

3 Ways Marketing Automation Can Help Nurture Homeowner Leads For Your Vacation Rental Business


Marketing takes on many forms, and so does marketing automation. Some automated sequences are more helpful than others. Below, we go through three of the best uses for automation within your marketing efforts to help you close more deals. 


Phone Automation 

Phone calls may have become outdated in some industries, but for VRMs they are still very much relevant. Unfortunately our recent secret shopping finds in the Vacation Rental Industry revealed that close to 50% of all calls go unanswered. Missed calls mean missed leads. But, not with call tracking, recording and hot lead transfers. Marketing automation features help you increase your conversion rate by ensuring you never miss a lead again and keeping them engaged so that they don’t call the competition. 


In addition, you can use automated voicemail drops as part of your marketing strategy. This is when you record a message, use your property acquisition CRM to create a segmented list of recipients, and send that voicemail to everyone on the list in just a few simple clicks.


Email Automations

For many VRMs, communication with potential leads is over email. Adding marketing automation to your email campaigns is a great way to stay on top of leads, making sure one does not slip past, while saving you a lot of time. 


Using a property acquisition CRM, you can set up email drip campaigns that send automated emails to potential leads over the span of days or weeks to keep your service at the front of their mind or encourage them to follow up on initial interest. With Vintory’s Property Acquisition Platform, you can access tried and tested preloaded email drip campaigns that have a high conversion success rate. 


Signing Contracts  

Sending and signing contracts can often cause a hold up in the process of getting a new lead on board. You’re at the final hurdle, but setting up and signing contracts can be a pain, not to mention a total time suck. 


With a CRM such as Vintory, you can make sending and signing contracts a breeze.

When you have a client that is ready to sign a contract, you can have one auto-generated and send it to the confirmed email of your lead. The contract is automatically generated in DocuSign and sent directly. All you have to do is click a few buttons and all they have to do is open the contract and sign.


The simplicity and automation of this saves a lot of time in generating contracts and makes it an easy task so it will never need to be pushed to the bottom of the pile. 

Looking to grow your VRM with half the time and half the stress? Vintory has just launched the first and only CRM and Sales & Marketing Automation Platform designed exclusively for Vacation Rental Managers to grow their inventory. Book a demo today!


Author: Brooke Pfautz

Brooke is the CEO and Founder of Vintory and is well known in the Vacation Rental industry as the authority when it comes to growing Vacation Rental inventory. You'll find Brooke at his home office, on the latest Vacation Rental webinar or podcast, or at industry events across the States.

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